Audience feedback video

Today we collected some audience feedback by showing some people our finished music video and then asking them questions. We asked 4 people a series of questions in order to gain audience feedback so that we could efficiently answer Evaluation Question 3: What have you learned from your audience feedback?
We worked on this video as a group

Website

Here is the link to our website - WEBSITE (http://mishaarmstrong.wix.com/thekooks)

We decided to use a bright(ish) colour scheme of grey, turquoise, pink and white - as The Kooks are an Indie Pop Band; therefore we didn't want the website and CD digipack to look too Indie/Rock (e.g. - black and white colour scheme) so we chose to incorporate bright colours with darker colours in order for a viewer of the website and CD cover to know what genre the band is.
The website used the CD cover picture of the female in the music video as the background of the website (circle picture on a white background) - using the picture makes the website look like an Indie Pop website, as well as creating a link between the music video, website and digipack.

We have made a homepage and also a page for 'Gigs' and 'Photos'. The website homepage includes a picture slideshow of the bands, some brief information on upcoming gigs, some news, a banner for the website visitor to sign up to the bands mailing list, and finally an advertisement for the single 'She Moves In Her Own Way'.

We have tried to make the website appear as life like as possible by including links/buttons to Twitter, Facebook, YouTube and SoundCloud. There are also links to 'buy tickets' to the numerous gigs listed.

Finished music video!

CD digipack

Below is the CD digipack for the music video we have created.

****** Printscreens taken in publisher, that is why there is boxes around the text and logos etc..


FRONT  AND BACK COVER
                       Back                                                                                Front

CD INSERT

PAGE 1

 

PAGE 2

 

 

We wanted there to be a link between the CD and the website, so we have used similar colours; this means that a person/fan would distinguish a link between the 2 things e.g. - if a fan had previously seen the website and then saw the CD cover in a shop they would instantly recognise the 'theme and would know that the CD is a product of The Kooks.

The digipack uses a picture of the female in the music video on the front cover, this means that if a fan had watched the video they would make a connection between the music video and CD cover.
We have changed the saturation of the front cover picture to make it look more vintage, which fits in with the Indie genre.

The back of the digipack is simple as we didn't want to make it look crowded. It features a barcode, QR code, Spotify logo and the record label logo for The Kooks - these are all typical features of a CD cover.

The inside of the CD contains a short 'thank-you' message from the band to the fans, and also an additional QR code for fans to download an exclusive track - linking to McQuail's theory 'Uses and Gratifications' this would make the fan feel a sense of belonging to a small community of fans who have purchased the hard copy single.

Website printscreens

 

Picture for the CD Digipack

We have decided on the photo we want to use for the digipack...

 

 

We have chosen to use a picture of the female in the music video as Indie bands do not tend to use pictures of themselves as their CD cover, also the song is called 'She Moves In Her Own Way' therefore the song is about the girl so we thought it made sense to use her as the digipack front cover picture.

The picture was taken in the same location as where we filmed the outside parts of the video so the digipack will have a direct link/continuity with the video.

We are going to edit the pictures saturation/brightness to make it look more vintage/Indie. Additionally we are going to edit the picture in Photoshop to make it look as though there are 2 of the female.

Filming today

Today me and Molly filmed the remainder of the shots we needed for our music video and took the photos for the digi-pack.
We filmed them outside in a grassy area/nature trail with Dom (lead singer of the 'band') and Izzy (his love interest). We chose this location as we thought it was a nice open area to film some cute/romantic shots of the couple together.

Some photos I took while filming -

 

 

After filming me and Molly went and edited the shots together; we have now nearly completed the music video. Our deadline is Friday 28th February (the week after half term), so when we get back after half term we need to...

• Finish the CD digi-pack/edit the photos
• Make some finishing touches to the website
• Finish editing the music video