Website

Here is the link to our website - WEBSITE (http://mishaarmstrong.wix.com/thekooks)

We decided to use a bright(ish) colour scheme of grey, turquoise, pink and white - as The Kooks are an Indie Pop Band; therefore we didn't want the website and CD digipack to look too Indie/Rock (e.g. - black and white colour scheme) so we chose to incorporate bright colours with darker colours in order for a viewer of the website and CD cover to know what genre the band is.
The website used the CD cover picture of the female in the music video as the background of the website (circle picture on a white background) - using the picture makes the website look like an Indie Pop website, as well as creating a link between the music video, website and digipack.

We have made a homepage and also a page for 'Gigs' and 'Photos'. The website homepage includes a picture slideshow of the bands, some brief information on upcoming gigs, some news, a banner for the website visitor to sign up to the bands mailing list, and finally an advertisement for the single 'She Moves In Her Own Way'.

We have tried to make the website appear as life like as possible by including links/buttons to Twitter, Facebook, YouTube and SoundCloud. There are also links to 'buy tickets' to the numerous gigs listed.

CD digipack

Below is the CD digipack for the music video we have created.

****** Printscreens taken in publisher, that is why there is boxes around the text and logos etc..


FRONT  AND BACK COVER
                       Back                                                                                Front

CD INSERT

PAGE 1

 

PAGE 2

 

 

We wanted there to be a link between the CD and the website, so we have used similar colours; this means that a person/fan would distinguish a link between the 2 things e.g. - if a fan had previously seen the website and then saw the CD cover in a shop they would instantly recognise the 'theme and would know that the CD is a product of The Kooks.

The digipack uses a picture of the female in the music video on the front cover, this means that if a fan had watched the video they would make a connection between the music video and CD cover.
We have changed the saturation of the front cover picture to make it look more vintage, which fits in with the Indie genre.

The back of the digipack is simple as we didn't want to make it look crowded. It features a barcode, QR code, Spotify logo and the record label logo for The Kooks - these are all typical features of a CD cover.

The inside of the CD contains a short 'thank-you' message from the band to the fans, and also an additional QR code for fans to download an exclusive track - linking to McQuail's theory 'Uses and Gratifications' this would make the fan feel a sense of belonging to a small community of fans who have purchased the hard copy single.

Website printscreens

 

Picture for the CD Digipack

We have decided on the photo we want to use for the digipack...

 

 

We have chosen to use a picture of the female in the music video as Indie bands do not tend to use pictures of themselves as their CD cover, also the song is called 'She Moves In Her Own Way' therefore the song is about the girl so we thought it made sense to use her as the digipack front cover picture.

The picture was taken in the same location as where we filmed the outside parts of the video so the digipack will have a direct link/continuity with the video.

We are going to edit the pictures saturation/brightness to make it look more vintage/Indie. Additionally we are going to edit the picture in Photoshop to make it look as though there are 2 of the female.

Ancillary products

For the ancillary products we decided to create 2 different websites and 2 different CD digipacks as we found that within our group there was a difference in opinion about how the ancillary products should look e.g. -colour scheme and layout.
Therefore we decided to create 2 different websites and 2 different digipacks, and from this we are each going to choose which ancillary products we want to be marked.

Website 1

Digipack 1





Website 2

Digipack 2

 

                   back cover                                                                       front cover

insert pages 1 and 2

insert pages 3 and 4

 

 

 

Conclusion

After looking at both in detail I have decided to use website 2 and digipack 2. I have chosen to use the second set as I personally think that they fit the Indie Pop genre better than the black and white ancillary products because of the research I have done. The second website and digipack also contain other working pages (Gigs page and Photo page etc)

Band Logo

Above is the band logo we have created, which will be featured on the website and the digipack.
We wanted the logo to be simple and bold, like that of an Indie band. We struggled with deciding on the layout we wanted and also the font/font colour, as we didn't want it to look similar to The Kooks official logo. In the end we decided on a black & white colour scheme as we thought it would look the most effective, as any bright colours could of made the logo look more Pop than Indie. We chose thin writing so that the logo is easily readable, and we chose to put the writing within a circle so that it looks like a proper logo.

Below is the real band The Kooks logo -