Audience Research

My group decided to conduct some audience research so that we could get some useful feedback on our video so far and our website.

We asked five 16-18 years old from our sixth form to watch a rough cut of our music video, and to look at the website. We got them to write down their feedback/comments and this is what they said...

Music video feedback:

Good things about it

• The band looked like a real band, and it looked like the main singer was actually singing/performing
• The humour was a good element in the video, made it enjoyable to watch
• Looks well put together
• There is a good range of shots which makes it not boring to watch

Improvements

• Need a better quality song - we have already planned to do this when we have finished editing
• Possibly speed up the beginning of the video as it drags a little bit/is jumpy
• Could edit the video more e.g. - some shots in black and white etc

Website feedback:

Good things about it

•  Links well with the video
• Good amount of information on it and it's relevant e.g. - link to Leeds festival website
• Looks like a real band page with twitter/facebook links etc

Improvements

• Embed the finished music video link onto the website - have already planned to do this when we have finished editing the video
• Could be a clearer relationship between the website photos and the music video (the colour and tone of the photos/video)
• The band logo could be better

We are taking all this feedback on board and we are going to make appropriate changes/modifications in order for our work to be better!