Case Study of Music Video Director: Ray Kay

• Ray Kay (Reinert K. Olsen) was born on 10th July 1978
• He is Norwegian music video director and photographer
• Some of his music videos have won awards such as Much Music Awards and MTV Awards
• He has worked with some of the biggest artists currently around e.g. - Lady Gaga, Snoop Dogg, Britney Spears and Justin Bieber
• Some of his most well known music videos are: Justin Bieber - Baby, Lady Gaga - Poker Face, Cheryl Cole - Fight For This Love, and Jessie J - Domino