Pre-Production
Plan - A clear and precise plan is the first step in production, without a plan things will start to go wrong. The plan should include the production aims, style, target audience and key messages.
Concept - It is essential that the concept of the music video is detailed and finalised.
Casting - Casting is extremely important; if the acting is of poor quality then the audience won't want to watch it or listen to the song, and if the audience doesn't find a connection with the actors then the music video won't be memorable to them. Many music videos that have a narrative storyline use actors in order to translate the concept to the audience. For example - the video to 'Same Love' by Macklemore uses two male actors throughout the music video, the use of the actors emphasises the meaning of the song.
Storyboards - Storyboards enable an idea to be mapped out step by step. Typically music videos that use storyboards tend to be the videos that are more carefully planned and successful. Last year in Media my group used storyboards; they helped me to be organised as a director as I knew exactly what shots we needed to get etc.
Location - It is essential that the location(s) for the music video are decided on in advance, this allows for the idea to be based around the location and what it has to offer. A few weeks ago my group decided that we want to use a creative arts studio as the location for the performance shots in the music video.
Production - This is simply the filming of the music video. When it comes to production it is important to take into consideration how long it might take for all the shots to be filmed.
Post Production
Editing - The main part of post production is the editing. For music videos the video must be synced with the song so that it looks like the actors/artist is singing the song. If the lip syncing isn't in time with the video it will look fake and unprofessional. In our preliminary music video we practised this, and it was a success.
Colour grading - This involves correcting the colour or editing the colour saturation to enhance the concept of the video. My group are considering changing the colour saturation of some of our shots in order to show the audience that the shots are flashbacks.
Who produces music videos?
Directors such as Francis Lawrence (Directed - 'Cry Me A River' by Justin Timberlake and 'Bad Romance' by Lady Gaga) and Mark Romanek (Directed - 'Scream' by Michael and Janet Jackson) are the people that direct the music videos. However there is obviously many more individuals that help with the production of music videos eg - editors, casting directors, location scouts etc.
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