Finished music video!

CD digipack

Below is the CD digipack for the music video we have created.

****** Printscreens taken in publisher, that is why there is boxes around the text and logos etc..


FRONT  AND BACK COVER
                       Back                                                                                Front

CD INSERT

PAGE 1

 

PAGE 2

 

 

We wanted there to be a link between the CD and the website, so we have used similar colours; this means that a person/fan would distinguish a link between the 2 things e.g. - if a fan had previously seen the website and then saw the CD cover in a shop they would instantly recognise the 'theme and would know that the CD is a product of The Kooks.

The digipack uses a picture of the female in the music video on the front cover, this means that if a fan had watched the video they would make a connection between the music video and CD cover.
We have changed the saturation of the front cover picture to make it look more vintage, which fits in with the Indie genre.

The back of the digipack is simple as we didn't want to make it look crowded. It features a barcode, QR code, Spotify logo and the record label logo for The Kooks - these are all typical features of a CD cover.

The inside of the CD contains a short 'thank-you' message from the band to the fans, and also an additional QR code for fans to download an exclusive track - linking to McQuail's theory 'Uses and Gratifications' this would make the fan feel a sense of belonging to a small community of fans who have purchased the hard copy single.

Website printscreens

 

Picture for the CD Digipack

We have decided on the photo we want to use for the digipack...

 

 

We have chosen to use a picture of the female in the music video as Indie bands do not tend to use pictures of themselves as their CD cover, also the song is called 'She Moves In Her Own Way' therefore the song is about the girl so we thought it made sense to use her as the digipack front cover picture.

The picture was taken in the same location as where we filmed the outside parts of the video so the digipack will have a direct link/continuity with the video.

We are going to edit the pictures saturation/brightness to make it look more vintage/Indie. Additionally we are going to edit the picture in Photoshop to make it look as though there are 2 of the female.

Filming today

Today me and Molly filmed the remainder of the shots we needed for our music video and took the photos for the digi-pack.
We filmed them outside in a grassy area/nature trail with Dom (lead singer of the 'band') and Izzy (his love interest). We chose this location as we thought it was a nice open area to film some cute/romantic shots of the couple together.

Some photos I took while filming -

 

 

After filming me and Molly went and edited the shots together; we have now nearly completed the music video. Our deadline is Friday 28th February (the week after half term), so when we get back after half term we need to...

• Finish the CD digi-pack/edit the photos
• Make some finishing touches to the website
• Finish editing the music video

 

 

 

Ancillary products

For the ancillary products we decided to create 2 different websites and 2 different CD digipacks as we found that within our group there was a difference in opinion about how the ancillary products should look e.g. -colour scheme and layout.
Therefore we decided to create 2 different websites and 2 different digipacks, and from this we are each going to choose which ancillary products we want to be marked.

Website 1

Digipack 1





Website 2

Digipack 2

 

                   back cover                                                                       front cover

insert pages 1 and 2

insert pages 3 and 4

 

 

 

Conclusion

After looking at both in detail I have decided to use website 2 and digipack 2. I have chosen to use the second set as I personally think that they fit the Indie Pop genre better than the black and white ancillary products because of the research I have done. The second website and digipack also contain other working pages (Gigs page and Photo page etc)

Audience Research

My group decided to conduct some audience research so that we could get some useful feedback on our video so far and our website.

We asked five 16-18 years old from our sixth form to watch a rough cut of our music video, and to look at the website. We got them to write down their feedback/comments and this is what they said...

Music video feedback:

Good things about it

• The band looked like a real band, and it looked like the main singer was actually singing/performing
• The humour was a good element in the video, made it enjoyable to watch
• Looks well put together
• There is a good range of shots which makes it not boring to watch

Improvements

• Need a better quality song - we have already planned to do this when we have finished editing
• Possibly speed up the beginning of the video as it drags a little bit/is jumpy
• Could edit the video more e.g. - some shots in black and white etc

Website feedback:

Good things about it

•  Links well with the video
• Good amount of information on it and it's relevant e.g. - link to Leeds festival website
• Looks like a real band page with twitter/facebook links etc

Improvements

• Embed the finished music video link onto the website - have already planned to do this when we have finished editing the video
• Could be a clearer relationship between the website photos and the music video (the colour and tone of the photos/video)
• The band logo could be better

We are taking all this feedback on board and we are going to make appropriate changes/modifications in order for our work to be better!